Mamilos 129 – Controle de armas

Jornalismo de peito aberto

> LEIA MAIS: Mamilos 129 – Controle de armas


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Tecnicalidade 068 – Rod, o quase Mr. Robot

Você sabe o que é neutralidade da rede? Isso está sendo debatido agora lá nos EUA. No Tecnicalidade dessa semana Rodrigo Gonzalez e Rafael Silva comentam as repercussões dessa questão e as implicações disso para o Brasil e outros países. Além disso, a Russia decidiu criar a sua própria internet, a semana ruim da Apple …

> LEIA MAIS: Tecnicalidade 068 – Rod, o quase Mr. Robot


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Cancer Cell Abstracts, 2

Challenge: According to the World Health Organization, the Middle East is witness to a staggering rate of 12 people diagnosed with breast cancer every day, with nearly 4,500 cases being publicly reported every year. This alarming increase was part ignorance and mostly fear of even discussing this issue. This has a knock-on effect for NGOs or social organizations who can’t generate the required funds for treatment.

Insight: This meant targeting large scale, blue-chip corporate institutions that had the right and relevant bent of mind, involved in philanthropy. Where people would be motivated into action to donate their money to a much-needed cause.

Idea/Execution: Breast cancer is a hidden danger that is skin deep. When Breast cancer occurs, cells divide and grow without their normal control. We dramatized this truth by executing a series of posters that revealed real-life, magnified images of breast cancer cells, during October which is Breast Cancer month. Seen from a distance, they resembled abstract art paintings but when the viewer came closer, the artist was revealed as ‘nature’. Even the titles such as ‘Purple Pain’ and ‘Cosmic Chaos’ were by design, made to echo and resemble ‘art pieces’ that high-end ‘art conscious’ corporate connoisseurs would immediately relate to, till they realized that it was a warning to get people to go in for a check-up.

Results: We chose two key institutions in Dubai – the World Trade Center where the Business Network International (BNI) breakfast meetings took place and the India Club for showcasing the paintings/posters. BNI members donated generously to the cause, many of them discussing the issue at length in meetings, while the India Club hosted a talk among doctors while keeping the poster at centerstage to reinforce the issue. The response? 60% generous uptake in donation which were collected over a month. And increased awareness.

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Cancer Cell Abstracts, 1

Challenge: According to the World Health Organization, the Middle East is witness to a staggering rate of 12 people diagnosed with breast cancer every day, with nearly 4,500 cases being publicly reported every year. This alarming increase was part ignorance and mostly fear of even discussing this issue. This has a knock-on effect for NGOs or social organizations who can’t generate the required funds for treatment.

Insight: This meant targeting large scale, blue-chip corporate institutions that had the right and relevant bent of mind, involved in philanthropy. Where people would be motivated into action to donate their money to a much-needed cause.

Idea/Execution: Breast cancer is a hidden danger that is skin deep. When Breast cancer occurs, cells divide and grow without their normal control. We dramatized this truth by executing a series of posters that revealed real-life, magnified images of breast cancer cells, during October which is Breast Cancer month. Seen from a distance, they resembled abstract art paintings but when the viewer came closer, the artist was revealed as ‘nature’. Even the titles such as ‘Purple Pain’ and ‘Cosmic Chaos’ were by design, made to echo and resemble ‘art pieces’ that high-end ‘art conscious’ corporate connoisseurs would immediately relate to, till they realized that it was a warning to get people to go in for a check-up.

Results: We chose two key institutions in Dubai – the World Trade Center where the Business Network International (BNI) breakfast meetings took place and the India Club for showcasing the paintings/posters. BNI members donated generously to the cause, many of them discussing the issue at length in meetings, while the India Club hosted a talk among doctors while keeping the poster at centerstage to reinforce the issue. The response? 60% generous uptake in donation which were collected over a month. And increased awareness.

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Qfix: Instant Adhesive, Parents Day Out

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Qfix: Instant Adhesive, Throes of Passion

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Qfix: Instant Adhesive, Match Night

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O maior dia de compras do planeta está longe da Black Friday

Como o Alibaba Group transformou o Dia dos Solteiros em um frenesi de compras na China

> LEIA MAIS: O maior dia de compras do planeta está longe da Black Friday


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M&M’s: Faint 2: A Very Yellow Sequel

Every Christmas since 1996, the M&M’S® Brand has given its fans around the world the same gift – the iconic :15 second television commercial called ‘Faint.’ The beloved commercial created by BBDO features M&M’S spokescandies Red and Yellow interrupting Santa while he’s delivering gifts – causing both Red and Santa to faint.

The long-running spot has been a staple of the Christmas season for over 20 years, but it ends on a cliff hanger, begging fans to ask… so what exactly happened?

That’s the premise of the new, reimagined 90-second continuation of the memorable commercial appropriately called ‘Faint 2: A Very Yellow Sequel’. The new spot, created and produced by CLM BBDO in France with support from BBDO New York, follows the clumsy, but well-meaning Yellow as he attempts to fly Santa’s sleigh, deliver the presents and save Christmas. In true Yellow fashion, things go catastrophically wrong, but the mix up has unintended consequences that highlight the true meaning of Christmas.

Faint

Video of Faint

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Burger King: McHappy Day

Burger King Argentina- McDonald's Argentina McHappy Day Campaign by DAVID

Video of Burger King Argentina- McDonald's Argentina McHappy Day Campaign by DAVID

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