Mitch&Me: Dalmatian spots

Mitch&Me Digital Ad - Dalmatian spots

Mitch&Me (a brand of dog shampoos) wanted to remind about the need of keeping social distance. So we made a special print dedicated to the completion of self-isolation in Russia, where we placed the spots of the Dalmatians at a safe distance from each other on brand’s official Instagram account.


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By |junio 1st, 2020|Advertisements, advertising, creative campaign|0 Comments

Veet: #VeetIsMySalon

Ramadan is an important moment for the beauty and hygiene routines of women in the region, and now more than ever, both the women who usually go to salons and those who don’t, will beautify themselves at home. So, while Veet was always there for women as their ‘salon at home’ option, it is now their best option. To bring this insight to life, throughout Ramadan Veet has challenged some of the region’s leading influencers to show the world their personal beauty corner and highlight that every home that carries Veet is a salon. In turn, influencers are asking their followers to celebrate their personal beauty routine by sharing their home salon. There has always been intrigue around celebrities’ personal lives and the desire to see the inside of their homes. Veet paired that intrigue with the constraints of being on lockdown to create both a relevant and entertaining campaign that reinforces its position as the salon-at-home brand.

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By |junio 1st, 2020|Advertisements, advertising, creative campaign|0 Comments

Hellenic Paralympic Committee: Road to Tokyo

Four athletes, one shared goal: to participate in the Paralympic Games of Tokyo. Not knowing the COVID-19-Pandemic will change the course of the whole world. But the fighter is always a dreamer.

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By |junio 1st, 2020|Advertisements, advertising, creative campaign|0 Comments

Nos EUA, número de podcasts aumentou 129000% na última década

Que o mercado de podcasts estourou na última década todo mundo sabe, mas até hoje é difícil mensurar até que ponto esta explosão se deu. Só nos EUA, por exemplo, um novo relatório da Stitcher aponta que o número de programas existentes cresceu 129000% nestes dez anos, sendo que foram 7 milhões de episódios novos …

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Comentário sobre lançamento da SpaceX se torna um dos tweets mais curtidos da história

O comentário do comediante Andy Milonakis sobre o lançamento da cápsula da SpaceX, que aconteceu no sábado, se tornou o terceiro tweet com mais curtidas da história. Andy, que é conhecido pelo The Andy Milonakis Show, na MTV, escreveu: “Parabéns aos astronautas que deixaram a Terra hoje. Boa escolha”. Congratulations to the Astronauts that left …

O post Comentário sobre lançamento da SpaceX se torna um dos tweets mais curtidos da história apareceu primeiro em B9.


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StopVEO: The words I won’t say

Recently voted in France (40 years after European countries like Sweden), the law for the educational violence abolition (slapping, spanking, pinching, humiliation) states that parental authority is exercised without physical or psychological violence and prohibits all Ordinary Educational Violence. Beyond the law, and after centuries of existence, habits persist in French homes. It is the mission of the StopVEO association to support parents towards awareness and good parenting. But how to raise parents aware of the harmful effects of such violence, without making them feel guilty and question their whole education method?

Publicis Conseil has designed a 3’10’’ film of a rare emotion that moves deeply and goes far beyond telling parents the right way to educate. Brilliantly directed by Laura Sicouri (Insurrection), the film stages a very strong relationship between a mother and her child, through two temporalities, a present and a dream up, that evoke that it is possible not to be violent.

This film questions us about what we lose when we give in to educational violence while making an ode to the love for children. When people use educational violence, they give up communication with their child and reduce one of the strongest relationships to a nonconstructive gesture. The film entitled “The words I won’t say ” illustrates this moment of loss sharing.

Video of STOP VEO – THE WORDS I WON’T SAY

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Preuss und Preuss: Homeoffice recruiting

Preuss und Preuss Print Ad - Homeoffice recruiting
Preuss und Preuss Print Ad - Homeoffice recruiting
Preuss und Preuss Print Ad - Homeoffice recruiting

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By |junio 1st, 2020|Advertisements, advertising, creative campaign|0 Comments

Extinction Rebellion: How Normal Was Normal?

A one-minute film for Extinction Rebellion to announce the activist group’s ‘No Going Back’ campaign.

Extinction Rebellion is once again giving voice to global dissatisfaction – this time around returning to ‘normal’. Stating that the challenge of addressing the pandemic is inseparable from the climate and ecological emergency – both must be addressed in tandem to secure a safe future for all. The activist group asks the public to take part in a series of silent protests on Saturday 30 May at 12 noon. The protest has been designed so that people are physically distanced at 3 metres apart, with Extinction Rebellion asking that everyone wear protective masks in order to take part and only travel walking or cycling distance.

Posing the question, ‘How Normal was Normal?’, the film was shot in Sydney, Australia during the lockdown and juxtaposes the beauty of empty streets, restaurants and offices with oppressive sounds of the madness of a pre-lockdown “normal” life. It examines everything from political lies to consumerism, excessive greed, the climate crisis, and advertising.

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Pet Health Pal: Questions and Concerns

AMV BBDO created a bot in partnership with the research and development centre, the Waltham Petcare Science Institute, which answers users’ questions via the Facebook Messenger and WhatsApp chat bot functionality. The partnership ensures Pet Health Pal is equipped with the latest information, in accordance with government-issued guidelines and pet wellness experts.

AMV BDDO worked closely with developers at Conversocial and the Mars client team, building a fully animated world to engage consumers and drive engagement through branded content in paid media.

Pet Health Pal is the first resource of its kind and topics covered include the effect of Covid-19 on pets; feeding cats and dogs; and animal wellbeing. As Mars accelerates its agenda on pet parent centricity, the bot is a great example of the brand providing value through utility by genuinely understanding what people need.

To access Pet Health Pal, pet owners can visit Pedigree.com or Whiskas.com, or go to the global Waltham Petcare Science Institute Facebook page for more information.

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Nike, mais uma vez, se posiciona contra o racismo com declaração corajosa

Nike

Marca incentiva e se coloca ao lado da população revoltada pela morte de George Floyd nos EUA

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By |mayo 30th, 2020|Advertisements, advertising, creative campaign|0 Comments